![]() ![]() The name will change when the Lakers host the Brooklyn Nets in the NBA’s annual Christmas showcase.Ĭ is a cryptocurrency platform and exchange headquartered in Singapore. The 20,000-seat arena has been the Staples Center since it opened in October 1999, with the naming rights owned by the American office-supplies retail company under a 20-year agreement. We're extremely proud to announce that Staples Center, Los Angeles' most iconic arena is getting a new name:Īs part of this 20 year partnership, we're also excited to welcome the & as our newest partners! /KCfYKySDRt ![]() For full press release visit: /Q6OhDTIZu7 The person spoke on condition of anonymity because the parties aren’t publicly announcing the terms of what’s believed to be the richest naming rights deal in sports history.ĪEG and announce their historic naming rights partnership for one of the world’s most iconic sports and live entertainment venues formerly known as STAPLES Center. The downtown Los Angeles home of the NBA’s Lakers and Clippers, the NHL’s Kings and the WNBA’s Sparks will change its name after 22 years of operation, arena owner AEG announced Tuesday night.Ī person with knowledge of the deal tells The Associated Press that is paying $700 million over 20 years to rename the building. Starting Christmas Day, it will be Arena. LOS ANGELES - Staples Center is getting a new name. The Staples Center, which has been the home to the Lakers and the Clippers since 1999, will be renamed Arena. ![]()
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